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stc1412 - Lead Mobile Services

Products and Services
Bahrain - Manama
Full Time
Lead and ensure the effective implementation of product marketing and development for broadband/Mobile products of stc Bahrain. 

Participate in the achievement of Mobile Services section's objectives by performing related activities.

Operate within the policies, procedures, systems and frameworks applicable to Mobile Services Section to enable the section to operate efficiently.

Work with cross-functional team members to identify and prioritize actionable, high-impact insights across a variety of consumer voice plans.

Lead the lifecycle implementation of assigned Mobile products and perform complex analysis to come up with insights and opportunities for voice plans.

Contribute in the implementation of the strategy for Mobile products and services to meet agreed targets.

Develop product & services business plan describing business opportunity, key resource requirements, timelines, competitive environment, pricing, positioning… etc.

Run analysis on various parameters such as marketing effectiveness, target market profiles, impact assessment on existing products and other distribution considerations for Mobile products.

Conduct price sensitivity analysis to understand impacts of applying different pricing to various products and service offerings and promotions.

Run analysis on pre/post and target vs. control methodologies (usage, revenue and engagement) along with a focus on reducing customer churn.

Evaluate performance of product and services and identify potential improvement opportunities in existing products and propose plans to continue growing revenues across all P&S portfolio.

Lead product project management for Mobile services through in-depth understanding market trends, latest products and services, leading technologies to generate ideas for new business opportunities.

Participate in the successful launch of the Mobile products by developing associated promotions, designing communications for customers, creating campaigns and reviewing service descriptions.

Lead the portfolio of Mobile products by liaising with relevant technology teams to implement enhancements.

Incorporate Mobile products and services into the wider portfolio of bundles and packages.

Perform other duties as requested.

Bachelor’s degree in marketing from a recognised university

Min 8 yrs of overall experience with 5 years or more spent in managing operational roles independently