Communication & Branding Lead

Job Objective:

Lead the implementation of the communications strategy and initiatives by driving campaigns and branding activities to ensure the roll out of the stc Bahrain brand and associated messages through diverse channels and in accordance with Consumer Marketing strategic objectives.   

Job Specifications:

• Participate in the achievement of Communications & Branding Section's objectives by performing marketing and communication related activities.

• Autonomously operate within the policies, procedures, systems and frameworks applicable to the Communications & Branding Section to enable the section to operate efficiently.

• Coordinate communication and branding activity for stc Bahrain and regularly report to/update Manager Communications and Branding to ensure their seamless execution.

• Execute internal and external communication plans by defining audience, tools, messaging, frequency, measurement to position and communicate stc Bahrain’s brand, values and key messages in alignment to corporate strategy.

• Lead and execute all advertising jobs in-line with the annual marketing plan and strategy.

• Responsible for all ATL / BTL in several languages that are required

• Make sure all internal briefing is complete; and well converted into advertising briefs before they are shared with the agency.

• Work with Channels to make sure all campaigns are well installed and posted in shops, outlets and digital channels and touchpoints, in addition to managing their MARCOM requirements.

• Make sure to manage the campaign throughout the product life cycle by presenting and executing a solid go to market plan in terms of communication, segmentation, performance, engagement and awareness.

• Focus on supporting stc Bahrain’s internal requirements, such as CSR calendar, internal branding, etc.

• Align with other MARCOM and non-MARCOM divisions such as, media, digital, website, call centre, sales, and PR.

• Lead marketing and communication campaigns by overseeing their implementation across various sales channels to ensure maximum leverage of marketing and communications efforts.

• Monitor, evaluate, and report the cost estimates and invoices received and make sure all payments are done on time.

• Update campaign presentations template for internal circulation.

• Source regular suppliers (distributors and media buyers) and maintain ongoing relationships.

• Perform other duties as requested.

Change Management, Continuous Improvement and Compliance

• Identify opportunities for continuous improvement of the department’s systems, processes, and practices considering international best practices, improvement of business processes and cost optimization.

• Research relevant regional and global market trends to stay up to date with best practices and drive relevant initiatives for improvements.

• Ensure compliance to all policies and procedures, as well as to controls related to quality, health, safety, environmental management, guaranteeing employee and assets safety and legislative compliance

Qualification & Experience:

Minimum requirements:

• Bachelor’s degree in Business Administration / Marketing / Communications or any other related field

• Proficiency in English and Arabic language

• 8 years of experience in communication and branding management 

Preferred:

• Master’s degree in Business Administration / Marketing / Communications / Engineering or any other related field or MBA